How To Get A Meeting With Anyone
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How to Get a Meeting with Anyone
"[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.
How to Get a Meeting with Anyone, Updated Edition
"Featuring expanded content and brand new chapters, this updated edition of How to Get a Meeting with Anyone explains how you can use your own creative Contact Campaigns to get those critical conversations. Heinecke divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-results that other marketers considered impossible, with response rates as high as 100 percent"--
Summary of Stu Heinecke's How to Get a Meeting with Anyone
Author: Everest Media,
language: en
Publisher: Everest Media LLC
Release Date: 2022-04-23T22:59:00Z
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel. #2 Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre. #3 The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI. #4 The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.