How To Be Like Obama
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Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision
Author: Shel Leanne
language: en
Publisher: McGraw Hill Professional
Release Date: 2010-01-08
A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say it Like Obama and Win!, you hold in your hands the secrets to the President’s amazing success. Author Shel Leanne dissects Obama’s style to reveal his remarkable communication tactics—which you can put to use right away. You’ll learn how to: Make a strong first impression Communicate using body language Establish common ground with your audience Gain trust and confidence Convey your vision with imagery that resonates Build to a crescendo and leave a lasting impression This updated edition contains brand-new material, including Obama’s historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs. Say it Like Obama and Win! is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools you can use to instill positive change at every level of your organization.
Yes We Did! An inside look at how social media built the Obama brand
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Leadership the Barack Obama Way: Lessons on Teambuilding and Creating a Winning Culture in Challenging Times
Author: Shelly Leanne
language: en
Publisher: McGraw Hill Professional
Release Date: 2010-01-01
Use the President's history-making leadership skills in any business setting! In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set. Leadership the Barack Obama Way examines the ins and outs of the leadership style the President of the United States rode to heights of power nobody dreamed possible just a short time ago. Leanne breaks down Obama’s style into easily digestible pieces that you can apply in any situation. You'll learn all the skills of extraordinary leadership, including how to: Communicate your vision in clear, persuasive language Create a “reservoir of goodwill” Form and lead outstanding teams Harness and leverage the power of technology Establish trust and confidence Build bridges among diverse people Obama's adversaries passed him off as nothing more than a good speech-maker; they couldn't have been more wrong. The President is, indeed, an engaging speaker—but he is much more. His style of leadership is carefully planned and meticulously honed. Follow the Obama blueprint and lead your organization to the head of your industry.