Yes We Did An Inside Look At How Social Media Built The Obama Brand
Download Yes We Did An Inside Look At How Social Media Built The Obama Brand PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Yes We Did An Inside Look At How Social Media Built The Obama Brand book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Yes We Did! An inside look at how social media built the Obama brand
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
The New Black
The election and reelection of Barack Obama ushered in a litany of controversial perspectives about the contemporary state of American race relations. In this incisive volume, some of the country’s most celebrated and original thinkers on race—historians, sociologists, writers, scholars, and cultural critics—reexamine the familiar framework of the civil rights movement with an eye to redirecting our understanding of the politics of race. Through provocative and insightful essays, The New Black challenges contemporary images of black families, offers a contentious critique of the relevance of presidential politics, transforms ideas about real and perceived political power, defies commonly accepted notions of "blackness," and generally attempts to sketch the new boundaries of debates over race in America. Bringing a wealth of novel ideas and fresh perspectives to the public discourse, The New Black represents a major effort to address both persistent inequalities and the changing landscape of race in the new century. With contributions by: Elizabeth Alexander Jeannine Bell Paul Butler Luis Fuentes-Rohwer Lani Guinier Jonathan Scott Holloway Taeku Lee Glenn C. Loury Angela Onwuachi-Willig Orlando Patterson Cristina M. Rodríguez Gerald Torres
Using Technology, Building Democracy
Author: Jessica Baldwin-Philippi
language: en
Publisher: Oxford University Press
Release Date: 2015-07-15
The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies. Still, little is understood about how these practices have been taken up and routinized on a wide scale, or the ways in which the use of these technologies is tied to new norms and understandings of political participation and citizenship in the digital age. The vocabulary that we do possess for speaking about what counts as citizenship in a digital age is limited. Drawing on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials, this book traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digital era. It identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy. Baldwin-Philippi argues that these campaign practices foster engaged and skeptical citizens. But, rather than assess the quality or level of participation and citizenship due to the use of technologies, this book delves into the way that digital strategies depict what "good" citizenship ought to be and the goals and values behind the tactics.