Hex Code To Pantone
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Branding Your Practice
Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.
True Colors
Author: Gry Garness
language: en
Publisher: Eureka Imaging Publications
Release Date: 2014-01-26
This interactive e-book is named ‘True Colors’, because it describes what we aim for when we try to produce an image without randomly changing its colours in print or on the internet. It centres on how to make the workflow of shooting> processing> manipulation> reproduction to be as predictable and optimal as possible. The human factor is central to the book. Most mistakes in the colour workflow are made through bad or lacking communication, and there’s a chapter on Communicating Color – not only about human-speak, but on how colour translates and communicates digitally to analogue output. It covers print, ink, paper, light, viewing and the many factors within Colour Management that are non-digital.
Applying Color Theory to Digital Media and Visualization
Applying Color Theory to Digital Media and Visualization provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts such as color harmony and data color schemes. Examples of generative AI solutions for color scheme suggestion are provided. The usage of these concepts is shown with actual online and mobile tools. Color deficiencies are reviewed, and color tools for examining how a specific color map design will look to someone with the deficiency are discussed. A five-stage colorization process is defined and applied to case study examples. Features: Presents color theory and data color concepts that can be applied to digital media and visualization problems over and over again Offers a comprehensive review of the historical progression of color models Demonstrates actual case study implementations of color analyses tools Provides overview of color theory and harmony analytics in terms of online and mobile analysis tools Teaches the color theory language to use in interacting with color management professionals Unlike many books on color, which examine artists’ use of color, color management or color science, this book applies fundamental color concepts to digital media and visualization solutions, and the new edition includes generative AI solutions for color suggestion. This is the ideal book for digital media and visualization content creators and developers.