Google Search And Tools In A Snap
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Google Search and Tools in a Snap
These days, nobody really wants to learn everything there is about a product like Google Tools. And even if you did, who has the time to endlessly tinker and play with it until you figure everything out? You just want a book that will quickly show you how to do things with Google Tools, like perform power searches, find pictures with Google Images, find online bargains with Froogle, use the Google Toolbar, and discover the world with Google Earth. Google Search and Tools in a Snap does just that. Organized into a series of well-organized, bite-sized, quickly accomplished tasks, the book lets you zero right in on the one particular task you want to accomplish, quickly figure out what to do, do it, and then get back to using the plethora of Google Tools.
Pay-Per-Click Search Engine Marketing
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Pay Per Click Search Engine Marketing For Dummies
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results