Getting Started In Small Business For Dummies Australia And New Zealand
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Getting Started in Small Business For Dummies - Australia and New Zealand
Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon protect your ideas and register your business properly Market your business strategically establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
Getting Started in Small Business For Dummies
Created especially for the Australian customer! Take the first steps to small business success with this essential introductory guide Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you're primed for success. Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it's right for you Develop a winning business plan -- formulate your goals and build a unique business strategy Assess the state of the market -- define your customers, test your product and analyse the competition Pick a business structure -- choose what kind of business is best for you Understand the fine print -- learn how to meet legal requirements with confidence Stay in the black -- understand Profit and Loss statements and learn how to budget Build good employee relationships -- discover which workplace legislation applies to you Sell yourself with flair -- market your new business in the right way and at the right time
Successful Job Interviews For Dummies - Australia / NZ
A friendly guide to the skills and tools you need to ace your next interview - specifically for Australian and New Zealand job seekers! Just landing a job interview in Australia's current economy is a challenge, so you'd better be ready when you do. It's more important than ever that you perform at your best when you get the opportunity for a face-to-face interview. Successful Job Interviews For Dummies, Australian & New Zealand Edition includes handy tips and practical advice for acing any interview, whether you're a new graduate looking for your first job or an experienced professional looking for a career change. You'll find unbeatable advice on every aspect of interviewing, from getting prepared to answer tough questions to negotiating a better salary offer. Presents useful, practical guidance on acing interviews, with a particular focus on the Australian and New Zealand job market Covers such topics as overcoming fear of interviews, asking the right questions, tailoring your qualifications for specific positions, interviewing across cultures, and much more Includes ten ways to win rave reviews and ten interview challenges to master It's tough out there today. When you do get your foot in the door, make sure they can't slam it closed on you. Successful Job Interviews For Dummies gives you the guidance you need to succeed.