Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
Download Handbook Of Research On Consumerism And Buying Behavior In Developing Nations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Handbook Of Research On Consumerism And Buying Behavior In Developing Nations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Religion and Consumer Behaviour in Developing Nations
Author: Ayantunji Gbadamosi
language: en
Publisher: Edward Elgar Publishing
Release Date: 2021-01-29
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Author: de Sousa, Joana Coutinho
language: en
Publisher: IGI Global
Release Date: 2017-12-30
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.