Fundamentals Of Forecasting Using Excel
Download Fundamentals Of Forecasting Using Excel PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Fundamentals Of Forecasting Using Excel book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Fundamentals of Forecasting Using Excel
Author: Kenneth D. Lawrence
language: en
Publisher: Industrial Press Inc.
Release Date: 2009
Forecasting is an integral part of almost all business enterprises. This book provides readers with the tools to analyze their data, develop forecasting models and present the results in Excel. Progressing from data collection, data presentation, to a step-by-step development of the forecasting techniques, this essential text covers techniques that include but not limited to time series-moving average, exponential smoothing, trending, simple and multiple regression, and Box-Jenkins. And unlike other products of its kind that require either high-priced statistical software or Excel add-ins, this book does not require such software. It can be used both as a primary text and as a supplementary text. Highlights the use of Excel screen shots, data tables, and graphs. Features Full Scale Use of Excel in Forecasting without the Use of Specialized Forecast Packages Includes Excel templates. Emphasizes the practical application of forecasting. Provides coverage of Special Forecasting, including New Product Forecasting, Network Models Forecasting, Links to Input/Output Modeling, and Combination of Forecasting.
Marketing Analytics Using Excel
Author: Rahul Pratap Singh Kaurav
language: en
Publisher: SAGE Publications Limited
Release Date: 2025-03-15
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Advances in Business and Management Forecasting
Author: Kenneth D. Lawrence
language: en
Publisher: Emerald Group Publishing
Release Date: 2014-11-20
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication.