Finding Your Own Visual Language
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Finding Your Own Visual Language
"A superb design handbook for the student and the established artist. It accompanies the artist from the beginnings of an idea through to its completion and offers inspiration, exercises and insight. A practical and useful guide covering all elements of design and composition. A transatlantic collaboration between Jane Dunnewold, Claire Benn and Leslie Morgan, this books aims to help those who are seeking a surer artistic voice by providing practical exercises and guidance on different ways forward. Both an inspirational and how to book, it is a guide to accompany artists on their journey. Each exercise is clear, written in plain English and well illustrated with photographs and examples. The authors write it in a user-friendly way that encourages beginners to get started and helps more experienced artists on their way"--Publisher description
Visual Language Theory
Author: Kim Marriott
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-12-06
Kim Marriott Bernd Meyer Communication is one of the hallmarks of humans. When we think of hu man communication, most people first think of spoken and written lan guages. These are similar in that symbols in the language are encountered and processed sequentially, either temporally as they are spoken or as char acters are read across a page. However, not all human communication is sequential in nature. Important components of human communication are visual languages, such as maps or diagrams. In these languages the basic symbols are not encountered sequentially but rather seen together at a glance. Visual languages are ubiquitous in human cultures, ranging from tradi tional paintings of central Australian aborigines which are, in part, maps of the countryside to an architect's design of a new building. Visual languages have been employed from earliest pre-history to the present and are used in almost every human endeavor. They cover the entire spectrum of human expression ranging from fine art, such as an abstract expressionist's private language, to precise technical communication using rigorously defined no tation, such as musical notation, mathematical notation, or street maps. Some visual languages, such as sign languages used by the deaf community, substitute spoken language entirely. Indeed, sign languages, for example American Sign Language, are a particularly interesting instance of visual communication, since they use three-dimensional spatial arrangements of signs in combination with their sequential temporal order to constitute meaning.
Visual Language for Designers
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion