Exploring The Elements
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Exploring the Elements of Design
Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.
Elements
With more than 1 million copies sold worldwide, The Elements is the most entertaining, comprehensive, and visually arresting book on all 118 elements in the periodic table. Includes a poster of Theodore Gray's iconic photographic periodic table of the elements! Based on seven years of research and photography by Theodore Gray and Nick Mann, The Elements presents the most complete and visually arresting representation available to the naked eye of every atom in the universe. Organized sequentially by atomic number, every element is represented by a big beautiful photograph that most closely represents it in its purest form. Several additional photographs show each element in slightly altered forms or as used in various practical ways. Also included are fascinating stories of the elements, as well as data on the properties of each, including atomic number, atomic symbol, atomic weight, density, atomic radius, as well as scales for electron filling order, state of matter, and an atomic emission spectrum. This of solid science and stunning artistic photographs is the perfect gift book for every sentient creature in the universe.
Reactions
In Reactions, bestselling author Theodore Gray demonstrates, through stunning, never-before-seen images and illustrations, how molecules interact and change in ways that are essential to our existence. With Reactions, Theodore Gray completes the journey through the chemical world that began with the tour de force The Elements and continued with Molecules. In The Elements Gray showed us a never-before-seen photographic view of the 118 elements in the periodic table. In Molecules, he showed us how the elements combine to form the matter that makes up our world. At last, we've arrived at the final step in the chemical process. Reactions begins with a recap of elements and molecules and the goes on to explain the concepts that characterize a chemical reaction, including energy, entropy, and time. Gray introduces us to his favorite reactions, from those characterized by ignition and explosion, to photosynthesis, to "The Boring Chapter" in which he dives deep into reactions like paint drying, grass growing, and water boiling. Reactions is the spectacular finale of the three-act chemical drama that Gray has illustrated for us over the years in his engaging, entertaining, and inimitable way.