Essentials Of Marketing Analytics
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Essentials of Marketing Analytics
Author: Dana E. Harrison
language: en
Publisher: McGraw-Hill Education
Release Date: 2021-02-09
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
Essentials of Marketing Analytics
Author: Aditi Srivastava
language: en
Publisher: SGSH Publications
Release Date: 2024-10-28
Marketing Analytics is one of the most dynamic subjects that has substantially grown over the period in less time. In less than a decade, it has captured the essence of the market and eventually helped businesses grow and expand further. Marketing analytics empowers businesses to make smarter, data-driven decisions, enhance customer experiences, and drive growth by aligning marketing efforts with business objectives. Marketing Analytics essentially involves the study of the market from a statistical perspective and aligning your business to that statistical perspective. Measuring, controlling, and evaluating marketing performance to maximise effectiveness and optimise return on investment (ROI) is known as marketing analytics. It entails applying data-driven insights to create well-informed choices on allocating resources, methods, and marketing strategies. Marketing analytics measures the effectiveness of campaigns, forecasts future trends, and analyses consumer behaviour using various methods, approaches, and data sources. Marketing analytics involves analysing data to evaluate the effectiveness of marketing efforts and make data-driven decisions. It covers a range of activities, including tracking campaign performance, measuring customer behaviour, optimizing strategies, and predicting future trends. The goal is to maximize return on investment (ROI) and improve customer engagement.
Essentials of Marketing Analytics, 1e
Author: Joseph F. Hair (Jr.)
language: en
Publisher: McGraw-Hill Higher Education
Release Date: 2021
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--