Effective Words 869 To Run Light And Free By Getting In Touch With The Earth

Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Darkening of the Light

OVER THE LAST decade or more we have become increasingly aware of how our materialistic, energy-intensive civilization has been destroying the fragile balance of the web of life that has sustained humanity and all living beings for millennia. Yet, while spiritual teachings tell us that the events in the outer world are a reflection of changes taking place in the inner worlds, we appear to have little awareness of how this outer darkening is reflected within. This book, written between 2004 and the winter of 2012, tells the story of these inner changes that belong to our spiritual destiny and the fate of our planet. It is a witness to the darkening of the light of the sacred, reflected in our continued ecological destruction, and what this might mean to our shared destiny. With this darkening comes the danger that we may lose the opportunity for the global awakening that was possible at the beginning of the new millennium. This story of our collective destiny, however painful, needs to be heard if we are to take responsibility for the Earth and reclaim our sacred role as guardians of the planet. "I bow to the courage in this book. Here Llewellyn Vaughan-Lee has allowed himself to hear the cry of the Earth. He has been brave enough to face and to feel the immensity of the loss. He has dared to share that with us and to hope we can wake up to save what's left of our world and our souls." —JOANNA MACY, Co-author, Active Hope: How to Face the Mess We're in Without Going Crazy "I was very moved by Llewellyn Vaughan-Lee's reflections." —MARY EVELYN TUCKER, Co-director, Yale Forum on Religion and Ecology "... insightfully calls us to action now to avoid further devastation of our planet—of the Earth which is our home. We can no longer afford to remain in a collective trance ignoring how the Earth is responding to our behavior. Llewellyn inspires us to turn within and engage in the work needed to transform our world. This book is a gem!" —SANDRA INGERMAN, MA, author Soul Retrieval and Medicine for the Earth,

English Mechanic and World of Science