E Commerce User Interface
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Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Author: Management Association, Information Resources
language: en
Publisher: IGI Global
Release Date: 2021-04-16
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Multi-variant User Interfaces in E-commerce
This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, they do not allow for a comprehensive adaptation of the layout to different user groups. The proposed approach is based on the conclusion that since e-commerce customers are different, the user interface should also be different. To make this possible, several components need to be combined, which together allow the design of the online shop to be automatically or expertly adapted to the customer's choices and behaviour. It presents and discusses a framework that allows data to be collected, processed and used to optimise UI variants for generated customer segments. The proposed approach has been verified in practice and further developed on this basis, so that the reader is presented with a solution that is not riddled with 'baby age' problems, and the limitations and challenges identified are described and commented on in detail. Typical e-commerce systems currently have a single UI for all customers. The implementation of multi-variant UIs therefore represents an opportunity for companies to create a marketing advantage by addressing the personalisation trends in e-commerce. The book is intended for those responsible for developing e-commerce platform and user interfaces for web-based systems, as well as individuals interested in practical applications of machine learning in business.
Designing Ecommerce Websites
Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.