Multi Variant User Interfaces In E Commerce
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Multi-variant User Interfaces in E-commerce
This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, they do not allow for a comprehensive adaptation of the layout to different user groups. The proposed approach is based on the conclusion that since e-commerce customers are different, the user interface should also be different. To make this possible, several components need to be combined, which together allow the design of the online shop to be automatically or expertly adapted to the customer's choices and behaviour. It presents and discusses a framework that allows data to be collected, processed and used to optimise UI variants for generated customer segments. The proposed approach has been verified in practice and further developed on this basis, so that the reader is presented with a solution that is not riddled with 'baby age' problems, and the limitations and challenges identified are described and commented on in detail. Typical e-commerce systems currently have a single UI for all customers. The implementation of multi-variant UIs therefore represents an opportunity for companies to create a marketing advantage by addressing the personalisation trends in e-commerce. The book is intended for those responsible for developing e-commerce platform and user interfaces for web-based systems, as well as individuals interested in practical applications of machine learning in business.
Computational Science – ICCS 2024
The 7-volume set LNCS 14832 – 14838 constitutes the proceedings of the 24th International Conference on Computational Science, ICCS 2024, which took place in Malaga, Spain, during July 2–4, 2024. The 155 full papers and 70 short papers included in these proceedings were carefully reviewed and selected from 430 submissions. They were organized in topical sections as follows: Part I: ICCS 2024 Main Track Full Papers; Part II: ICCS 2024 Main Track Full Papers; Part III: ICCS 2024 Main Track Short Papers; Advances in High-Performance Computational Earth Sciences: Numerical Methods, Frameworks and Applications; Artificial Intelligence and High-Performance Computing for Advanced Simulations; Part IV: Biomedical and Bioinformatics Challenges for Computer Science; Computational Health; Part V: Computational Optimization, Modelling, and Simulation; Generative AI and Large Language Models (LLMs) in Advancing Computational Medicine; Machine Learning and Data Assimilation for Dynamical Systems; Multiscale Modelling and Simulation; Part VI: Network Models and Analysis: From Foundations to Artificial Intelligence; Numerical Algorithms and Computer Arithmetic for Computational Science; Quantum Computing; Part VII: Simulations of Flow and Transport: Modeling, Algorithms and Computation; Smart Systems: Bringing Together Computer Vision, Sensor Networks, and Artificial Intelligence; Solving Problems with Uncertainties; Teaching Computational Science
Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design
"This book presents innovative research being conducted into Travel Recommender Systems, travel related on-line communities, and their user interface design"--Provided by publisher.