Dispatches From The Edge Summary

Dispatches from the Edge

One of America’s leading reporters shares a deeply personal, extraordinarily powerful look at the most volatile crises he has witnessed around the world. A #1 New York Times Bestseller Anderson Cooper’s groundbreaking coverage on CNN has changed the way we watch the news. Few people have witnessed more scenes of chaos and conflict around the world. In this gripping, candid, and remarkably powerful memoir, he offers an unstinting, up-close view of the most harrowing crises of our time, and the profound impact they have had on his life—from the tsunami in Sri Lanka to the war in Iraq, from the starvation in Niger to the tragedy of Hurricane Katrina in New Orleans and Mississippi. Striking, heartfelt, and utterly engrossing, Dispatches from the Edge is an unforgettable story from one of America’s most trusted, fearless, and pioneering reporters. Praise for Dispatches from the Edge “A smart, soulful page-turner. . . . Cooper is a storyteller with plenty of heart.” —People “From the shores of Sri Lanka to the chaos of Hurricane Katrina, Cooper weaves his experiences at CNN into a moving memoir.” —Newsweek “His vignettes from the world’s horrscapes rise above the swagger of many journalistic memoirs because Cooper writes with competence as well as feeling.” —Washington Post Book World “Anderson Cooper gets New Orleans. . . . This is an emotional, personal reckoning with what he’s seen.” —New Orleans Times-Picayune

Improve Your Marketing to Grow Your Business

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Handbook for Naval Occupational Analysis