Digital Content And Enabling Technology

Digital Content and Enabling Technology

Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital HR

It's an exciting time to be in HR as scores of technologies including AI, predictive modeling, real-time data analytics, HR shared service centers and others are being implemented at a rapid pace by HR leaders around the world every day. Digital HR expertly addresses the revolutionary trends and disruptive technologies to provide HR executives, managers, specialists, generalists and students with a comprehensive and evidence-based guide to current technologies that enhance, enable, revitalize and empower Human Resources. With practical insight, real-world case studies, tips and tools, recommendations and additional resources, the author guides readers through each of the major technologies and addresses vital strategic and implementation issues. Designed for HR professionals and students at all levels, the book explores how these tools can enhance decision-making, streamline operations and create more agile, strategic HR functions.