Decision Support For Product Development
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Intelligent Support Systems for Marketing Decisions
Author: Nikolaos F. Matsatsinis
language: en
Publisher: Springer Science & Business Media
Release Date: 2003
The implementation discussion is illustrated with a real-world example of the methods and system in use.
Decision Support for Product Development
This book describes how to use computational intelligence and artificial intelligence tools to improve the decision-making process in new product development. These approaches, including artificial neural networks and constraint satisfaction solutions, enable a more precise prediction of product development performance compared to widely used multiple regression models. They support decision-makers by providing more reliable information regarding, for example, project portfolio selection and project scheduling. The book is appropriate for computer scientists, management scientists, students and practitioners engaged with product innovation and computational intelligence applications.
Decision-making for New Product Development in Small Businesses
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.