Data Visualization And Storytelling With Tableau
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Data Visualization and Storytelling with Tableau
Tableau, one of the most widely used visualization tools, helps in illustrating the ideas of data visualization and storytelling. Through Tableau’s Data Visualization and Storytelling feature, aspiring data scientists and analysts can develop their visual analytics skills and use them in both academic and business contexts. Data Visualization and Storytelling with Tableau enables budding data analysts and data scientists to develop and sharpen their skills in the field of visual analytics and apply them in business scenarios as well as in academic context. This book approaches the Data Visualization workflow from a practical point of view, emphasizing the steps involved and the outcomes attained. A major focus of this book is the application and deployment of real-time case studies. Later chapters in this book provide comprehensive coverage for advanced topics such as data storytelling, data insights, color selection in graphs, publishing in tableau public, and misleading visualizations. Thus, this book emphasizes the need to visually examine and evaluate data through stories and interactive dashboards that are made up of appropriate graphs and charts. The case studies covered in this book are a natural extension of the visualization topics that are covered in each chapter. The intention is to empower readers to generate various dashboards, stories, graphs, charts, and maps to visualize and analyze data and support decision-making in business. Advanced charts that are pertinent to project management operations are also thoroughly explored, including comparison charts, distribution charts, composition charts, and maps. All these concepts will lay a solid foundation for data visualization applications in the minds of readers. This book is meant for data analysts, computer scientists/engineers, and industry professionals who are interested in creating different types of visualization graphs for a given data problem and drawing interesting insights from the plotted trends in order to make better business decisions in the future. Features: Introduces the world of Business Intelligence to readers through visualizations in Tableau. Discusses the need and relevance of each business graph with the help of a corresponding real-time case study. Explores the art of picking a suitable graph with an appropriate color scheme for a given scenario. Establishes the process of gaining relevant insights from the analysis of visualizations created. Provides guidance in creating innovative dashboards and driving the readers through the process of innovative storytelling with data in Tableau. Implements the concept of Exploratory Data Analysis (EDA) in Tableau.
Storytelling with Data
Author: Cole Nussbaumer Knaflic
language: en
Publisher: John Wiley & Sons
Release Date: 2015-10-09
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Data Visualization and Storytelling with Tableau
"Tableau, one of the most widely used visualization tools, is used to illustrate the ideas of data visualization and storytelling. Through Tableau's Data Visualization and Storytelling feature, aspiring data scientists and analysts can develop their visual analytics skills and use them in both academic and business contexts. Data Visualization and Storytelling with Tableau enables budding data analysts and data scientists to continue sharpen their skills in field of visual analytics and apply them in business scenarios as well as academic settings. The book approaches the Data Visualization workflow from a practical point of view, emphasizing the steps involved and the outcomes attained. A major focus of the book is the application and deployment of real-time case studies. Later chapters in the book provide comprehensive coverage for advanced topics such as Data Storytelling, Data Insights, Color Selection in Graphs, Publishing in Tableau Public, and Misleading Visualizations. Thus, the book emphasizes the need to visually examine and evaluate data through stories and interactive dashboards that are made up of appropriate graphs and charts. The case studies covered in this book are a natural extension of the visualization topics that are covered in each chapter. The intention is to empower readers to generate various dashboards, stories, graphs, charts, and maps to visualize and analyze data and support decision-making in business. Advanced charts that are pertinent to project management operations are also thoroughly explored, including comparison charts, distribution charts, composition charts, and maps. All these concepts will lay a solid foundation for data visualization applications in the minds of readers. This book is meant for data analysts, computer scientists/ engineers and industry professionals who are interested in creating different types of visualization graphs for given data problem and drawing interesting insights from the plotted trends in order to make better business decisions in future. Features: Introduces the world of Business Intelligence to readers through visualizations in Tableau. Discusses the need and relevance of each business graph with the help of a corresponding real-time case study. Explores the art of picking a suitable graph with an appropriate color scheme for a given scenario. Establishes the process of gaining relevant insights from the analysis of visualizations created. Provides guidance in creating innovative dashboards and driving the readers through the process of innovative storytelling with data in Tableau. Implements the concept of Exploratory Data Analysis (EDA) in Tableau"--