Customer Segmentation And Clustering Using Sas Enterprise Miner

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.