Customer Segmentation And Clustering Using Sas Enterprise Miner Second Edition
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Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition
Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.
Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --