Coca Cola Project

Citizen Coke: The Making of Coca-Cola Capitalism

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Millennium Pipeline Project

Art Systems

From currency and maps to heavily censored newspapers and television programming, Art Systems explores visual forms of critique and subversion during the height of Brazilian dictatorship, drawing sometimes surprising connections between artistic production and broader processes of social exchange during a period of authoritarian modernization. Positioning the works beyond the prism of politics, Elena Shtromberg reveals subtle forms of subversion and critique that reinvented the artists’ political terrain. Analyzing key examples from Cildo Meireles, Antonio Manuel, Artur Barrio, Anna Bella Geiger, Sonia Andrade, Geraldo Mello, and others, the book offers a new framework for theorizing artistic practice. By focusing on the core economic, media, technological, and geographic conditions that circumscribed artistic production during this pivotal era, Shtromberg excavates an array of art systems that played a role in the everyday lives of Brazilians. An examination of the specific historical details of the social systems that were integrated into artistic production, this unique study showcases works that were accessed by audiences far outside the confines of artistic institutions. Proliferating during one of Brazil’s most socially and politically fraught decades, the works—spanning cartography to video art—do not conform to an easily identifiable style, form, material use, or medium. As a result of this breadth, Art Systems gives voice to the multifaceted forces at play in a unique chapter of Latin American cultural history.