Cases On Developing Effective Research Plans For Communications And Information Science
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Cases on Developing Effective Research Plans for Communications and Information Science
Author: Carrillo-Durán, María-Victoria
language: en
Publisher: IGI Global
Release Date: 2022-06-24
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Global Perspectives on the Strategic Role of Marketing Information Systems
Author: Medina-Quintero, Jose Melchor
language: en
Publisher: IGI Global
Release Date: 2023-05-08
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Cases on Research-Based Teaching Methods in Science Education
While the great scientists of the past recognized a need for a multidisciplinary approach, today’s schools often treat math and science as subjects separate from the rest. This not only creates a disinterest among students, but also a potential learning gap once students reach college and then graduate into the workforce. Cases on Research-Based Teaching Methods in Science Education addresses the problems currently facing science education in the USA and the UK, and suggests a new hands-on approach to learning. This book is an essential reference source for policymakers, academicians, researchers, educators, curricula developers, and teachers as they strive to improve education at the elementary, secondary, and collegiate levels.