The New Way To Compete

The New Way to Compete

Competition Demystified

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Competing on Analytics: Updated, with a New Introduction

The New Edition of a Business Classic This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition. Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company’s capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game. With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney’s vacation experience, Google’s HR, UPS’s logistics, the Chicago Cubs’ training methods, and Firewire Surfboards’ customization. Additional new topics and research include: Data scientists and what they do Big data and the changes it has wrought Hadoop and other open-source software for managing and analyzing data Data products—new products and services based on data and analytics Machine learning and other AI technologies The Internet of Things and its implications New computing architectures, including cloud computing Embedding analytics within operational systems Visual analytics The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company’s fortunes in the age of analytics and big data.