Big Data And Artificial Intelligence In Management Disruptive Technologies As A Success Factor For Decision Making
Download Big Data And Artificial Intelligence In Management Disruptive Technologies As A Success Factor For Decision Making PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Big Data And Artificial Intelligence In Management Disruptive Technologies As A Success Factor For Decision Making book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Big Data and Artificial Intelligence in Management. Disruptive Technologies as a success factor for decision-making
Document from the year 2019 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: Geopolitically, economically and technologically, the world is in a state of upheaval. Technological progress is shortening innovation cycles, processes and projects in companies are steadily gaining in complexity, and the globalized economy is producing increasingly dynamic markets. In an era characterized by the networking of the real and virtual worlds, data is emerging as the resource of the future. However, the huge amounts of data, also known as Big Data, demand that they be used effectively. As a result, management must make increasingly frequent and complex decisions. However, human working time is scarce and the question arises as to whether human capacity, intelligence and creativity can still cope with the increasing demands. Could AI, using Big Data, possibly act as a success factor, in corporate decision making? Under this question, Mayer compares the decision-making of a human with that of an artificial intelligence. The focus here is primarily on the economic goal idea. What basic requirements does an AI need? What risks open up, among other things in terms of loss of control, ethics or data protection? And to what extent are the numerous visions actually realizable in practice? From the contents: - Digitization - Big Data - Artificial Intelligence - Management 4.0 - Enterprise
Disruptive Technology and Digital Transformation for Business and Government
With the far-reaching global impact of the COVID-19 pandemic, the demand and the necessity for digital enterprise transformation have accelerated exponentially. Management and strategies for the adoption and wider usage of newer digital technologies for the transformation of an enterprise through digital tools such as real-time video communications have shown that people no longer need to be required to be physically present in the same place; rather, they can be geographically dispersed. Technologies such as artificial intelligence, cloud computing, digital banking, and cloud data have taken over tasks that were initially done by human hands and have increased both the automation and efficiency of tasks and the accessibility of information and services. Inclusion of all these newer technologies has shown the fast pace at which the digital enterprise transformation is rapidly evolving and how new ecosystems are reshaping the digital enterprise model. Disruptive Technology and Digital Transformation for Business and Government presents interesting research on digital enterprise transformation at different stages and across different settings within government and industry, along with key issues and deeper insights on the core problems and developing solutions and recommendations for digital enterprise transformation. The chapters examine the three core leaders of transformation: the people such as managers, employees, and customers; the digital technology such as artificial intelligence and robotics; and the digital enterprise, including the products and services being transformed. They unravel the underlying process for management and strategies to fully incorporate new digital tools and technologies across all aspects of an enterprise undergoing transformation. This book is ideally intended for managers, executives, IT consultants, business professionals, government officials, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
Adoption and Implementation of AI in Customer Relationship Management
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.