Adoption And Implementation Of Ai In Customer Relationship Management
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Adoption and Implementation of AI in Customer Relationship Management
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
AI Deployment and Adoption in Public Administration and Organizations
The deployment of AI in public administration and organizations has the potential to revolutionize decision-making, improve efficiency, and enhance service delivery. By automating routine tasks and analyzing vast amounts of data, AI can streamline operations, reduce costs, and enable faster responses to societal challenges. Its adoption also raises critical questions about ethics, transparency, and inclusivity, as organizations must ensure AI technologies are implemented responsibly and equitably. Addressing these challenges can pave the way for more effective governance and innovation, benefiting society at large. AI Deployment and Adoption in Public Administration and Organizations explores the transformative potential of AI in public administration and organizational settings, highlighting its role in enhancing efficiency, decision-making, and service delivery. It delves into practical applications, case studies, and frameworks that guide organizations in leveraging AI to address complex challenges and improve outcomes. Covering topics such as customer relationship management systems, machine learning, and unemployment, this book is an excellent resource for public administration professionals, organizational leaders, policymakers, researchers, technology specialists, academicians, and more.