Behavioral Research Data Analysis With R

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Behavioral Data Analysis with R and Python

Author: Florent Buisson
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2021-06-15
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way
Behavioral Research Data Analysis with R

Author: Yuelin Li
language: en
Publisher: Springer Science & Business Media
Release Date: 2011-12-02
This book is written for behavioral scientists who want to consider adding R to their existing set of statistical tools, or want to switch to R as their main computation tool. The authors aim primarily to help practitioners of behavioral research make the transition to R. The focus is to provide practical advice on some of the widely-used statistical methods in behavioral research, using a set of notes and annotated examples. The book will also help beginners learn more about statistics and behavioral research. These are statistical techniques used by psychologists who do research on human subjects, but of course they are also relevant to researchers in others fields that do similar kinds of research. The authors emphasize practical data analytic skills so that they can be quickly incorporated into readers’ own research.
Behavioral Data Analysis with R and Python

Author: Florent Buisson
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2021-06-15
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way