Asa 2022 Data Driven Decision Making

ASA 2022

ASA 2022 Data-Driven Decision Making

This volume collects the contributions presented at the conference “Data-driven Decision Making” organized by the Italian Association for Applied Statistics, held in Genoa from 12 to 14 September 2022. The papers cover a broad range of topics, with a common thread: the use of statistical methods to support decision-making both in public administrations and in private companies.

Digital Transformation Initiatives for Agile Marketing

In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.