Applied Multidimensional Scaling Of Asymmetric Relationships
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Applied Multidimensional Scaling of Asymmetric Relationships
This is the first book that focusses the attention on applying asymmetric multidimensional scaling (MDS) and describes how to apply it in a practical manner. The book provides the know-how for prominent methods of asymmetric MDS: analysis of asymmetric relationships and the efficient use of programs of asymmetric MDS based on a distance model. These features will facilitate the work of researchers and enlighten students in disciplines such as statistics, psychology, sociology, education, marketing science, medicine, education, and other fields. Support is provided for practitioners in these areas who are, for instance, developing new products or services, investigating dominance relationships among brands or products, researching the use of antibiotics against resistance bacteria, and developing items for tests. This informative book demonstrates the analyses of data from diverse areas to show how asymmetric relationships are prevalent in real-world relationships and helps readers grasp the meanings and implications of those relationships. The results of the analyses illustrate the importance of analyzing asymmetric relationships that cannot be perceived by analysis using traditional methods, which ignore asymmetry in the data.
Applied Multidimensional Scaling of Asymmetric Relationships
This is the first book that focusses the attention on applying asymmetric multidimensional scaling (MDS) and describes how to apply it in a practical manner. The book provides the know-how for prominent methods of asymmetric MDS: analysis of asymmetric relationships and the efficient use of programs of asymmetric MDS based on a distance model. These features will facilitate the work of researchers and enlighten students in disciplines such as statistics, psychology, sociology, education, marketing science, medicine, education, and other fields. Support is provided for practitioners in these areas who are, for instance, developing new products or services, investigating dominance relationships among brands or products, researching the use of antibiotics against resistance bacteria, and developing items for tests. This informative book demonstrates the analyses of data from diverse areas to show how asymmetric relationships are prevalent in real-world relationships and helps readers grasp the meanings and implications of those relationships. The results of the analyses illustrate the importance of analyzing asymmetric relationships that cannot be perceived by analysis using traditional methods, which ignore asymmetry in the data.
Applied Multidimensional Scaling and Unfolding
This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in a geometric space (usually of two dimensions). Unfolding is a related method that maps preference data (typically evaluative ratings of different persons on a set of objects) as distances between two sets of points (representing the persons and the objects, resp.). This second edition has been completely revised to reflect new developments and the coverage of unfolding has also been substantially expanded. Intended for applied researchers whose main interests are in using these methods as tools for building substantive theories, it discusses numerous applications (classical and recent), highlights practical issues (such as evaluating model fit), presents ways to enforce theoretical expectations for the scaling solutions, and addresses the typical mistakes that MDS/unfolding users tend to make. Further, it shows how MDS and unfolding can be used in practical research work, primarily by using the smacof package in the R environment but also Proxscal in SPSS. It is a valuable resource for psychologists, social scientists, and market researchers, with a basic understanding of multivariate statistics (such as multiple regression and factor analysis).