Applied Multidimensional Scaling And Unfolding
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Applied Multidimensional Scaling and Unfolding
This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in a geometric space (usually of two dimensions). Unfolding is a related method that maps preference data (typically evaluative ratings of different persons on a set of objects) as distances between two sets of points (representing the persons and the objects, resp.). This second edition has been completely revised to reflect new developments and the coverage of unfolding has also been substantially expanded. Intended for applied researchers whose main interests are in using these methods as tools for building substantive theories, it discusses numerous applications (classical and recent), highlights practical issues (such as evaluating model fit), presents ways to enforce theoretical expectations for the scaling solutions, and addresses the typical mistakes that MDS/unfolding users tend to make. Further, it shows how MDS and unfolding can be used in practical research work, primarily by using the smacof package in the R environment but also Proxscal in SPSS. It is a valuable resource for psychologists, social scientists, and market researchers, with a basic understanding of multivariate statistics (such as multiple regression and factor analysis).
Applied Multidimensional Scaling
Author: Ingwer Borg
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-10-30
This book introduces MDS as a psychological model and as a data analysis technique for the applied researcher. It also discusses, in detail, how to use two MDS programs, Proxscal (a module of SPSS) and Smacof (an R-package). The book is unique in its orientation on the applied researcher, whose primary interest is in using MDS as a tool to build substantive theories. This is done by emphasizing practical issues (such as evaluating model fit), by presenting ways to enforce theoretical expectations on the MDS solution, and by discussing typical mistakes that MDS users tend to make. The primary audience of this book are psychologists, social scientists, and market researchers. No particular background knowledge is required, beyond a basic knowledge of statistics.
Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research
This book explores the fundamentals of multidimensional scaling (MDS) and how this analytic method can be used in applied setting for educational and psychological research. The book tries to make MDS more accessible to a wider audience in terms of the language and examples that are more relevant to educational and psychological research and less technical so that the readers are not overwhelmed by equations. The goal is for readers to learn the methods described in this book and immediately start using MDS via available software programs. The book also examines new applications that have previously not been discussed in MDS literature. It should be an ideal book for graduate students and researchers to better understand MDS. Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research is divided into three parts. Part I covers the basic and fundamental features of MDS models pertaining to applied research applications. Chapters in this section cover the essential features of data that are typically associated with MDS analysis such as preference ration or binary choice data, and also looking at metric and non-metric MDS models to build a foundation for later discussion and applications in later chapters. Part II examines specific MDS models and its applications for education and psychology. This includes spatial analysis methods that can be used in MDS to test clustering effect of items and individual differences MDS model (INDSCAL). Finally, Part III focuses on new applications of MDS analysis in these research fields. These new applications consist of profile analysis, longitudinal analysis, mean-level change, and pattern change. The book concludes with a historical review of MDS development as an analytical method and a look to future directions.