A Legacy Of Innovation
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A Legacy of Innovation
Author: Ethan G. Sribnick
language: en
Publisher: University of Pennsylvania Press
Release Date: 2013-04-08
From La Follette to Faubus, from Rockefeller to Reagan, U.S. governors have addressed some of the most contentious policy questions of the twentieth century. In doing so, they not only responded to dramatic changes in the political landscape, they shaped that landscape. The influence of governors has been felt both within the states and across the nation. It is telling that four of the last five U.S. Presidents were former state governors. A Legacy of Innovation: Governors and Public Policy examines the changing role of the state governor during the "American Century." In this volume, top political scientists, historians, and journalists track the evolution of gubernatorial leadership as it has dealt with critical issues, including conservation, transportation, civil rights, education, globalization, and health care. As the most visible state officials, twentieth-century governors often found themselves at the center of America's conflicting political tendencies. A Legacy of Innovation describes how they negotiated the tensions between increasing democratization and the desire for expert control, the rise of interest groups and demise of political parties, the pull of regionalism against growing nationalism, and the rising demand for public services in a society that fears centralized government. In their responses to these conflicts, governors helped shape the institutions of modern American government. As state governments face new policy challenges in the twenty-first century, A Legacy of Innovation will serve as a valuable source of information for political scientists and policy makers alike.
Adidas: The Legacy of Innovation and Style
Outline Introduction: The Birth of a Legacy Brief introduction to the significance of Adidas in the global sports and fashion world. Overview of Adidas' founding and how it became one of the biggest sports brands in the world. Chapter 1: The Early Years (1920s-1940s) The origin of Adidas in the small town of Herzogenaurach, Germany. Adolf "Adi" Dassler’s vision and the creation of the first pair of shoes. World War II and its impact on the company. Chapter 2: The Rise to Prominence (1950s-1960s) Expansion of Adidas into the global sports market. The 1954 FIFA World Cup and the iconic football boots worn by the German national team. Key innovations in sportswear, such as the introduction of cleats and spikes for track and field. Chapter 3: A Brand Divided (1970s-1980s) The split of the Dassler brothers and the rise of Adidas and Puma. Adidas' role in the sports revolution of the 1970s and '80s. Partnerships with athletes like Muhammad Ali, and other notable sponsorships. The development of iconic products, such as the Superstar sneakers. Chapter 4: Adidas in the Modern Age (1990s-2000s) The expansion of Adidas into lifestyle and fashion markets. Strategic acquisitions, such as the purchase of Reebok. The introduction of revolutionary products like the Adidas UltraBoost, and the impact of technology on the brand. Collaborations with designers like Yohji Yamamoto, and celebrities like Kanye West (Yeezy). Chapter 5: Innovation and Sustainability (2010s-Present) The rise of Adidas as a leader in sustainability and eco-friendly innovations. The development of the Adidas Parley collection made from ocean plastic. The role of Adidas in the digital world, including apps, smart shoes, and collaborations with tech companies. The continued evolution of the Adidas brand in the global market. Chapter 6: Adidas and the World of Sports Adidas’ relationships with athletes, teams, and global sporting events. A look at Adidas’ sponsorships and partnerships with the Olympics, FIFA, and other sporting bodies. Case studies of iconic Adidas-sponsored athletes like Lionel Messi, Serena Williams, and Derrick Rose. Chapter 7: Adidas in Pop Culture Adidas’ impact on music, fashion, and lifestyle culture. The influence of Adidas in hip-hop, especially through collaborations with Run DMC and Kanye West. The iconic “three-stripes” and its integration into street fashion and urban culture. Chapter 8: The Future of Adidas How Adidas is positioning itself for the future of sportswear, technology, and sustainability. The rise of e-commerce, personalized experiences, and the digital transformation of Adidas. Future collaborations and partnerships on the horizon. Conclusion: A Brand That Shaped the World Recap of the journey from a small German workshop to a global sportswear giant. Reflections on the influence of Adidas across various sectors beyond sports: fashion, pop culture, sustainability, and technology.
Hewlett-Packard: A Legacy of Innovation and Transformation
Table of Contents Introduction: The Genesis of Hewlett-Packard Founding of HP Early Years in Silicon Valley The Vision of Bill and Dave Chapter 1: The Birth of a Tech Giant The Beginnings in a Garage The Development of the HP Model The First Major Products: Oscillators and Test Equipment Chapter 2: The Expansion Years Transition from Test Equipment to Computers HP's First Computer: The HP 2116A The Vision of Innovation and Growth Chapter 3: HP's Role in the Rise of Personal Computing The Advent of the Personal Computer HP’s Personal Computer Strategy The HP-85 and Other Early Computers Chapter 4: The HP Way: Corporate Culture and Leadership The HP Way: Values and Principles Bill and Dave’s Leadership Styles Empowering Employees and Innovation Chapter 5: Entering New Markets: Printing, Networking, and Software HP and the Printer Revolution The Expansion into Networking and Software HP's Role in Business Computing Chapter 6: The Challenges of Growth and Change Mergers, Acquisitions, and Divestitures The 1990s: Adapting to a Changing Tech Landscape The Spinning Off of HP Enterprise Chapter 7: HP's Transformation in the 21st Century The Rise of HP as a Tech Services Company The Split into HP Inc. and Hewlett Packard Enterprise The Impact of the Split on the Industry Chapter 8: HP's Innovations in Sustainability and Social Responsibility Environmental Initiatives: HP’s Commitment to Sustainability Corporate Social Responsibility and Ethical Standards Chapter 9: The Future of HP The Evolving Technology Landscape How HP Continues to Innovate What’s Next for HP in the 21st Century? Conclusion: A Legacy of Change and Vision HP’s Impact on Technology Reflections on HP's Contribution to the World