A Guide T Methods And Observation In History

A Guide T Methods and Observation in History

The SAGE Handbook of Public Opinion Research

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Marcel Mauss

This book is the first intellectual biography of Marcel Mauss (1872-1950), the father of modern ethnology and a leading early figure in the French school of sociology. Mauss left a rich intellectual legacy in the social sciences, influencing the work of Claude Lévi-Strauss and others. His masterpiece, the 1925 essay The Gift, on reciprocity and gift economies among archaic societies, remains required reading in anthropology, and his work more broadly resonates today with students and scholars in fields from the history of religion to sociology. Mauss taught the first generation of French field researchers in anthropology and helped secure the legacy of his uncle, émile Durkheim, the founder of modern sociology. In Marcel Mauss: A Biography, Marcel Fournier situates Mauss's ideas in their biographical context, focusing not only on the details of Mauss's life but also on the people and the academic milieus with which he was associated in early twentieth-century France. He shows how Mauss--through his writings, teaching, and socialist politics--found himself at the center of the intellectual and political life of his country and of Europe through two world wars. The book addresses, among other topics, the effect of the Dreyfus Affair and the First World War on Mauss's thought, and the inner dynamics of the group of scholars around Mauss and Durkheim at the journal they helped establish, Année Sociologique. The fruit of vast research, Marcel Mauss: A Biography is the life story both of a legendary scholar and of the institutionalization of sociology and anthropology.