Re Inventing The Brand
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(Re)inventing the Brand
Author: Jean-Noël Kapferer
language: en
Publisher: Kogan Page Publishers
Release Date: 2001
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Brand Resilience: Reinventing your image during times of crisis
Author: Ridwanullah Abdulazeez
language: en
Publisher: Recorded Books
Release Date: 2025-01-15
Brand Resilience provides businesses with strategies for navigating through tough times by reinventing their brand image. Whether it’s a public relations disaster, economic downturn, or unforeseen challenges, this book outlines how companies can bounce back by re-establishing trust, redefining their narrative, and adapting to changing consumer perceptions. The book focuses on the importance of authenticity, empathy, and agility in crisis management, offering real-world examples of brands that have successfully reinvented themselves after major setbacks. Brand Resilience gives actionable advice for rebuilding your brand in a way that not only helps you survive a crisis but also positions your company for future growth and success.
Re:Invent, Don't Restart - Your Blueprint for Career Re-design
Stuck in Your Career? It’s Time for a Redesign! 🚀 Have you ever felt like your career isn’t where you want it to be—but you don’t know how to fix it? Maybe you’re: 🔹 Feeling stuck in a job that no longer excites you 🔹 Thinking about a career pivot but don’t know where to start 🔹 Worried about falling behind in a fast-changing job market If this sounds like you, you’re not alone. The traditional career path no longer works for many mid-career professionals—but that doesn’t mean you’re out of options. You just need a new strategy. Introducing: "ReInvent – Don’t Restart: Your Blueprint for Career Re-design" This isn’t just another career advice book—it’s a special bumper launch edition, packed with nearly 600 pages of insights, practical steps, worksheets, and real-life case studies to help you redesign your career. Plus, it comes with 4 FREE Playbooks (normally sold separately for $14.90 each), giving you step-by-step action plans to guide you through your journey. Total Value: $89.50 – Now available as an exclusive bundle! What You’ll Learn in This Book: 👉 How to take stock of your career and identify what’s working (and what’s not) 👉 How to explore new career options that align with your strengths and interests 👉 How to upskill and rebrand yourself for a career pivot—without starting from scratch 👉 How to integrate AI and digital transformation to stay relevant in today’s job market 👉 How to build a career legacy that goes beyond just making a paycheck Who Is This Book For? This guide is perfect for: Professionals feeling stuck in their current roles Career changers looking for a fresh start Ambitious individuals seeking to fast-track their success Anyone wanting to align their career with their passions and values Whether you’re just starting to explore new career paths or you’re ready to take action, this book provides a structured, step-by-step approach to help you make informed, confident career decisions. How to Read This Book & The Four Playbooks: Read through each chapter to understand the career redesign process. Identify where you are in your journey (stuck, exploring, preparing, or executing). Use the playbooks for detailed, step-by-step action plans tailored to your situation. Think of this book as your compass and the playbooks as your maps to navigate your career transition. What’s Inside? This Super Book covers every stage of career transformation: 📂 Section 1: Understanding the Need for Career Redesign Get clarity on why you feel stuck and how to shift your mindset towards new opportunities. 📂 Section 2: Exploring & Defining Your Career Direction Discover new career paths that align with your strengths, skills, and passions—without the fear of starting over. 📂 Section 3: Building & Preparing for Career Transition Upskill, rebrand, and strategically position yourself for your next career move. 📂 Section 4: Executing Your Career Redesign Successfully Learn how to future-proof your career, integrate AI & digital strategies, and create a long-term plan for growth. Plus, Get 4 Bonus Playbooks – FREE! Each mini-book provides step-by-step strategies to help you take action: "Choosing the Right Career for Me" – A guide to finding your career superpower. "Reflect and Redirect" – Your roadmap to exploring new career options. "Take Charge, Take Control" – A guide to building your career action plan. "Brand New You" – How to craft a personal brand that attracts opportunities. These playbooks serve as your detailed action guides whenever you need to deep-dive into specific areas of your career redesign. Why This Book? 📈 Proven Techniques – Based on real career success stories and expert insights. 📈 Actionable Frameworks – Clear, structured steps that you can immediately apply. 📈 AI & Digital Transformation Insights – Stay ahead in a rapidly evolving job market. 📈 Interactive Worksheets – Personalize your career transformation journey. Don’t let another day pass feeling unfulfilled in your career. Invest in yourself and your future with "ReInvent – Don’t Restart: Your Blueprint for Career Re-design" and get 4 free playbooks to help you execute your career transformation effectively. 💪 Your career isn’t stuck—it’s just waiting to be redesigned. Take charge of your professional future today! #CareerChange #CareerRedesign #CareerGrowth #MidCareerPivot #FutureOfWork #PersonalBranding #Upskilling #JobMarketTrends #ProfessionalDevelopment #AIandCareers #ReinventYourCareer