Youtubers
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YouTubers
Two billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
YouTubers
Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans. And their power is growing. Two billion people worldwide watch YouTube. Yet despite their reach, YouTubers remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them? Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, among them agents, managers and influencers themselves. He charts YouTube's rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV. If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.
Lucy Locket: Online Disaster
NEWSFLASH . . . VLOGGING IS GO! It's bad enough having to move house, school and country all at the same time, without making a fool of yourself on the first day of term. But that's just what Lucy's done - and one of her classmates has videoed the whole thing and put it online! Lucy's so stressed, her stammer's become worse than ever. So when a friend encourages her to create her own videos, she thinks it's a terrible idea - surely she's embarrassed herself enough for one lifetime! But when Lucy finally gives vlogging a try, she's amazed to find that people actually want to watch . . . Includes tips for making your own vlogs!