Yonder Consulting
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Customer Experience in Fashion Retailing
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Psephology
Author: Fouad Sabry
language: en
Publisher: One Billion Knowledgeable
Release Date: 2024-08-07
Explore the world of elections with "Psephology," a must-have for political enthusiasts. This book covers: Chapters Highlights: - 1: Psephology - The history and methods of electoral analysis. - 2: Opinion Poll - How opinion polling shapes public opinion and electoral outcomes. - 3: Exit Poll - The role of exit polls in real-time predictions and analysis. - 4: Gallagher Index - Measuring electoral disproportionality and fairness. - 5: Psephos - The historical role of Psephos in voting systems. - 6: Sophomore Surge - The effect of incumbency advantages on elections. - 7: Mackerras Pendulum - Predicting electoral swings and seat distributions. - 8: British Polling Council - Ensuring polling accuracy and transparency. - 9: Political Forecasting - Techniques and challenges in predicting outcomes. - 10: Electoral Calculus - Modeling electoral scenarios and seat distributions. - 11: 2004 Venezuelan Recall Referendum - Impact on democratic processes. - 12: 2008 US House Elections in North Carolina - Regional electoral dynamics. - 13: 2008 US House Elections in Pennsylvania - Electoral patterns and trends. - 14: R. B. McCallum - Contributions to electoral analysis. - 15: FiveThirtyEight - Innovations in election forecasting. - 16: 2008 US House Elections in Florida - Regional influences on national politics. - 17: Michael Steed - Scholarly contributions to electoral studies. - 18: Poll Aggregator - Role in interpreting polling data. - 19: Sam Wang - Neuroscience and electoral analysis. - 20: Opinion Polling for the 2017 UK General Election - Accuracy and influence. - 21: Number Cruncher Politics - New methodologies in election forecasting. This book offers in-depth insights for professionals, students, and enthusiasts, equipping readers with essential tools to understand and analyze electoral dynamics.
Asking Smarter Questions
Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments. For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this approach, you can make your organisation a less confrontational, more collaborative, and more productive environment in which to work – particularly in the more distributed and remote settings that will characterise the 2020s. Managers, directors, and leaders will find the universal principles, expert interviews, and data-driven recommendations a source of inspiration to share with their teams. Asking Smarter Questions is aimed at professionals in businesses and organisations across all sectors, and will help those working in many functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation.