Xiv Olympiad
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Olympic Television
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Cold War Olympics
The political tension of the Cold War bled into the Olympic Games when each side engaged in psychological warfare, exploiting sport for political ends. In Helsinki, the Soviet Union nearly overtook the United States in the medal count. Caught off guard, the U.S. hastened to respond, certain that the Soviets would use a victory at the next Olympics to broadcast their superiority over the Western world. Following the 1956 suppression of the Hungarian uprising, a Soviet athlete struck a Hungarian opponent in the Melbourne water polo semifinals, turning the pool red. The United States covertly encouraged Eastern Bloc athletes to defect, communist Chinese agents nearly succeeded in goading the Taiwanese government into withdrawing from the games, and a forbidden romance between an American and Czech athlete resulted in a politically complex marriage. This history describes those stories and more that resulted from the complicated relationship between Cold War politics and the Olympics.
The Austerity Olympics
Author: Janie Hampton
language: en
Publisher: Quarto Publishing Group USA
Release Date: 2012-01-01
‘An enthralling account.’ —Independent ‘A fascinating book … researched with an awesome thoroughness.’ —Daily Telegraph ‘Hampton’s excellent book should be compulsory reading for everyone involved in the 2012 London Olympics.’ —Daily Mail Critic’s Choice The budget for the 2012 Olympic village alone is already a billion pounds short. The likelihood of corporate sponsorship recedes with every day of the credit crunch. How on earth are we going to match the opening and closing ceremonies of Beijing, let along top them? Fortunately, London has been through just such hard times before in the run-up to an Olympics, and in 1948 it showed just how to run a fantastic Games on a tiny budget – indeed, make them all the better for it. Janie Hampton’s book about the last time the Olympics came to London is a tale of female competitors sewing their own kit, teams ferried to the Games on red London buses and billeted in Spartan hostels or even army camps, and the main stadium being hastily cleared of greyhound racing to allow the athletics to take place. The total budget was £760,000, great athletes like Emil Zatopek and Fanny Blankers-Koen thrilled the crowds, and at the end a profit was turned! This is a book that becomes more relevant and ironically entertaining every day nearer to 2012.