Ww Darty Com Espace Client
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E-commerce
Author: Henri Isaac
language: fr
Publisher: Pearson Education France
Release Date: 2014-01-31
Une analyse globale d'un projet e-commerce (de l'analyse stratégique à la construction du tableau de bord de pilotage) qui intègre toutes les fonctions mobilisées (SI, logistique, stratégie, organisation, marketing).