Working With Disney
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Be Our Guest
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Inside the Mouse
There is more to Disney World than it being the site of an ideal family vacation. The authors have sought to get behind the everyday experience at the Disney theme park, and the resulting essays combine analysis with personal narratives, interviews and illustrations. Their work reveals the high-pressure dynamics behind the typical family holiday, and provides a tour of Disney World that looks beyond the facade of themed attractions to the concealed reality within. This book provides an assessment of the business of supplying pleasure in contemporary culture.