Words That Change Minds

Words that Change Minds

Summary of Shelle Rose Charvet's Words That Change Minds

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The CEO of a mutual fund company was generating leads for high-value new clients from his investment advice television program, but their closing rate was low. They hired me to help them.

How to Change Minds

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.