Winning In The Digital Age Online Business Strategies
Download Winning In The Digital Age Online Business Strategies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Winning In The Digital Age Online Business Strategies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
WINNING IN THE DIGITAL AGE ONLINE BUSINESS STRATEGIES
Author: SHIKHAR SINGH (THE ZENITH)
language: en
Publisher: APEX INFO
Release Date: 2025-01-07
"Winning in the Digital Age: Online Business Strategies" is a comprehensive guide that navigates the ever-evolving landscape of the digital business world. This book offers a treasure trove of insights and tactics for entrepreneurs, executives, and anyone looking to excel in the online marketplace. Through a combination of in-depth analysis and real-world case studies, it explores the key principles that drive success in the digital realm. From effective e-commerce strategies and the power of data analytics to harnessing the potential of social media and mobile technologies, this book equips readers with the knowledge and tools necessary to thrive in the fast-paced, ever-connected online ecosystem. Whether you're a seasoned online business professional or just starting your journey, "Winning in the Digital Age" provides the strategic wisdom and practical advice you need to conquer the digital frontier and emerge victorious in the world of online business.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Digital Marketing
Author: Godfrey Parkin
language: en
Publisher: IMM Lifestyle Books
Release Date: 2016-12-01
The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.