Why Are High Streets Declining
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Handbook of Research on Retailer-Consumer Relationship Development
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
The Battle for the High Street
This book analyses the social and cultural status of high streets in the age of recession and austerity. High streets are shown to have long been regarded as the heart of many communities, but have declined to a state where boarded-up and vacant retail units are a familiar sight in many British cities. The book argues that the policies deemed necessary to revive the fortunes of high streets are often thinly-veiled attacks on the tastes and cultures of the working class. Policy-makers often promote boutiques, art galleries and upmarket cafés at the expense of some of the outlets frequented by less affluent populations, including betting shops, fast food takeaways, discount stores and bargain booze outlets. Highlighting the social and cultural roles that so-called 'dying' high streets continue to play in the lives of working class and disadvantaged populations, this book provides a powerful argument against retail gentrification, and a timely analysis of class conflict in austerity Britain. It will be of great interest to scholars of geography, social policy and cultural studies.