What Objects Mean
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What Objects Mean
Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.
What Objects Mean
Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. He then describes and analyzes eleven objects, many of them new to this edition—including smartphones, Facebook, hair dye, and the American flag—showing how they demonstrate concepts like globalization, identity, and nationalism. The book includes a series of exercises that allow students to analyse objects in their own environment. Brief and inexpensive, this introductory guide will be used in courses ranging from anthropology to art history, pop culture to psychology.
Reading Books and Prints as Cultural Objects
This book contributes significantly to book, image and media studies from an interdisciplinary, comparative point of view. Its broad perspective spans medieval manuscripts to e-readers. Inventive methodology offers numerous insights into visual, manuscript and print culture: material objects relate to meaning and reading processes; images and texts are examined in varied associations; the symbolic, representational and cultural agency of books and prints is brought forward. An introduction substantiates methods and approaches, ten chapters follow along media lines: from manuscripts to prints, printed books, and e-readers. Eleven contributors from six countries challenge the idea of a unified field, revealing the role of books and prints in transformation and circulation between varying cultural trends, ‘high’ and ‘low’. Mostly Europe-based, the collection offers book and print professionals, academics and graduates, models for future research, imaginatively combining material culture with archival data, cultural and reading theories with historical patterns.