What Is It Called When Everything Is Blurry


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Convert Every Click


Convert Every Click

Author: Benji Rabhan

language: en

Publisher: John Wiley & Sons

Release Date: 2013-09-23


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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Blur


Blur

Author: Jeffrey Keuss

language: en

Publisher: Zondervan

Release Date: 2014-02-04


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BETTER INFORMED, BETTER EQUIPPED TO MINISTER to today’s blurred youth culture Mobile. Connected. Wired in. This is a generation that skips over perceived cultural boundaries and resists definition. They are a mash-up of identity, a blur of old categories and classes. Creators and consumers of a rapidly changing culture. But how does one reach a demographic that is so difficult to pin down? Many of the most popular approaches to youth ministry today begin by portraying youth as collections of fixed snapshots, “profiles” based on sociological research studies. Yet according to Dr. Jeff Keuss, today’s teens cannot be adequately characterized by these simplistic and static descriptions. Keuss argues that what is needed, instead, is a qualitative approach to describing young people, one that recognizes the “blurred” nature of today’s mobile youth culture. Jeff Keuss presents an optimistic new way of thinking about youth, one that sees them more holistically and less clinically. As we learn to see youth culture through this new lens, we will become better informed and better equipped to minister to the teens of today’s rapidly changing world.

This Thing Called Life


This Thing Called Life

Author: Joseph Vogel

language: en

Publisher: Bloomsbury Publishing USA

Release Date: 2018-04-19


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What were Prince's politics? What did he believe about God? And did he really forsake the subject-sex-that once made him the most subversive superstar of the Reagan era? In this illuminating thematic biography, Joseph Vogel explores the issues that made Prince one of the late 20th century's most unique, controversial, and fascinating artists. Since his unexpected death in 2016, Prince has been recognized by peers, critics, and music fans alike. President Barack Obama described him as “one of the most gifted and prolific musicians of our time.” Yet in spite of the influx of attention, much about Prince's creative life, work, and cultural impact remains thinly examined. This Thing Called Life fills this vacuum, delving deep into seven key topics-politics, sound, race, gender, sex, religion, and death-that allow us to see Prince in fresh, invigorating new ways. Accessible and timely, This Thing Called Life takes the reader on a journey through the catalog and creative revolution of one of America's most compelling and elusive icons.