What Is A Design Brief
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Creating the Perfect Design Brief
Author: Peter L. Phillips
language: en
Publisher: Skyhorse Publishing Inc.
Release Date: 2004-03
Learn how to design and use essential elements and formats, assemble a team, implement strategies for getting a design brief approved. How to change the perception of the business and present a brief to move towards the desired goal.
How to Write an Inspired Creative Brief
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
The Graphic Design Exercise Book
Graphic designers like to be creatively challenged. The design briefs in The Graphic Design Exercise Book act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry. Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample roughs and visuals show work in progress to give you an insight into the thought processes and creative bent of other designers. Industry insiders share their specialist knowledge, offering professional advice on a selection of fully realized projects. As an additional research tool, The Graphic Design Exercise Book gives you a full glossary and reading list for every genre covered, including: packaging visual identity and branding page layout music graphics screen-based design