What Does The Advert Promise
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Identify and Evaluate Advertising
Author: Valerie Bodden
language: en
Publisher: Lerner Publications
Release Date: 2015-01-01
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
The Effects of the Mass Media on the Use and Abuse of Alcohol
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Ad Infinitum
Infinitism is an ancient view in epistemology about the structure of knowledge and epistemic justification, according to which there are no foundational reasons for belief. The view has never been popular, and is often associated with skepticism, but after languishing for centuries it has recently begun a resurgence. Ad Infinitum presents new work on the topic by leading epistemologists. They shed new light on infinitism's distinctive strengths and weaknesses, and address questions, new and old, about its account of justification, reasoning, epistemic responsibility, disagreement, and trust, among other important issues. The volume clarifies the relationship between infinitism and other epistemological views, such as skepticism, coherentism, foundationalism and contextualism, and it offers novel perspectives on the metaphysics, epistemology, and ethics of regresses and reasons.