Identify And Evaluate Advertising
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Identify and Evaluate Advertising
Author: Valerie Bodden
language: en
Publisher: Lerner Publications
Release Date: 2015-01-01
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE
The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.