What Does It Mean To Be A User
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A User's Guide to Thought and Meaning
A User's Guide to Thought and Meaning presents a profound and arresting integration of the faculties of the mind - of how we think, speak, and see the world. Ray Jackendoff starts out by looking at languages and what the meanings of words and sentences actually do. He shows that meanings are more adaptive and complicated than they're commonly given credit for, and he is led to some basic questions: How do we perceive and act in the world? How do we talk about it? And how can the collection of neurons in the brain give rise to conscious experience? As it turns out, the organization of language, thought, and perception does not look much like the way we experience things, and only a small part of what the brain does is conscious. Jackendoff concludes that thought and meaning must be almost completely unconscious. What we experience as rational conscious thought - which we prize as setting us apart from the animals - in fact rides on a foundation of unconscious intuition. Rationality amounts to intuition enhanced by language. Written with an informality that belies both the originality of its insights and the radical nature of its conclusions, A User's Guide to Thought and Meaning is the author's most important book since the groundbreaking Foundations of Language in 2002.
Understanding Your Users
Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product. Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data —all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users' requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products.·Covers all of the significant requirements gathering methods in a readable, practical way·Presents the foundation readers need to prepare for any requirements gathering activity and ensure that the results are incorporated into their products ·Includes invaluable worksheet and template appendices·Includes a case study for each method from industry leaders·Written by experienced authors who teach conference courses on this subject to usability professionals and new product designers alike
The User Unconscious
Author: Patricia Ticineto Clough
language: en
Publisher: U of Minnesota Press
Release Date: 2018-03-27
Wide-ranging essays and experimental prose forcefully demonstrate how digital media and computational technologies have redefined what it is to be human Over the past decade, digital media has expanded exponentially, becoming an essential part of daily life. The stimulating essays and experimental compositions in The User Unconscious delve into the ways digital media and computational technologies fundamentally affect our sense of self and the world we live in, from both human and other-than-human perspectives. Critical theorist Patricia Ticineto Clough’s provocative essays center around the motif of the “user unconscious” to advance the challenging thesis that that we are both human and other-than-human: we now live, think, and dream within multiple layers of computational networks that are constantly present, radically transforming subjectivity, sociality, and unconscious processes. Drawing together rising strains of philosophy, critical theory, and media studies, as well as the political, social, and economic transformations that are shaping the twenty-first-century world, The User Unconscious points toward emergent crises and potentialities in both human subjectivity and sociality. Moving from affect to data, Clough forces us to see that digital media and computational technologies are not merely controlling us—they have already altered what it means to be human.