What Do The Four Rings Of Audi Mean
Download What Do The Four Rings Of Audi Mean PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get What Do The Four Rings Of Audi Mean book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Lovemarks
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Organizational Cultures of Remembrance
Author: Daniel Mai
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2015-05-19
In a business world predominantly oriented toward the future, it has paradoxically become ever more common that companies turn towards their pasts. This book empirically explores the phenomenon of organizational remembrance from a holistic cultural perspective. Based on a twelve-month ethnographic case study conducted at the headquarters of the German automobile company, AUDI AG, this study dissects the relationships between memory, identity, and image in a corporate setting. The greater aim in doing so is twofold: First, this study examines exactly why and how a company officially manages its past in terms of ‘history’ and ‘tradition.’ And second, this study scrutinizes what effect organizational remembrance has on the workforce – how it impacts their collective identification with a corporate community and influences their understanding of their daily working life. By investigating the interplay between different stakeholder groups, as well as their practices, media, mental models, and other vehicles of remembrance, an integrated account is offered which makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.
Influencer
FOLLOW HIM OR DIE. When The Speaker posts, his followers must listen ... no matter the consequences. Exposed as the masked social media influencer The Speaker by shy misfit Crystal, Aaron Fortin embarks on an insidious campaign to erase her - permanently. Having already committed multiple brutal murders to try and feel some form of emotion, he charms and recruits Crystal's friends as his latest loyal followers. Aaron's influence is powerful and wide-reaching, and so begins his deadliest and most gruesome plan yet. But has Aaron underestimated quiet Crystal? And can she stop him before it's too late? A dark and twisted psychological horror for fans of You, from Bram Stoker Award-winning author Adam Cesare, adapted from the Audible Original. 'Sizzling writing and a skin-crawling story make Influencer one of the most addictive horror novels I've read. It's deeply uncomfortable, deeply perceptive, and deliciously fun.' ― Darcy Coates, USA Today bestselling author of The Whispering Dead NOT SUITABLE FOR YOUNGER READERS: contains strong violence and themes some readers may find disturbing