What Are Some Ethnographic Methods
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Ethnographic Methods
Ethnography isn't a prescribed set of methods - it's a methodology that acknowledges the complexity of human experience and the need to research it by close and sustained observation of human behaviour. In this comprehensive, yet concise introduction, Karen O'Reilly introduces the reader to the technical, practical and philosophical issues that arise when employing traditional and innovative research methods in relation to human agents. She invites the reader to engage in reflexive and creative research that draws critically and creatively from the full range of qualitative methods. Using case studies of students' work to illustrate the dilemmas and resolutions that an ethnographic researcher may encounter, this textbook guides the reader from the initial design and planning stages through to the analysis and writing-up. It explores the historical and philosophical foundations of ethnographic research and goes on to cover a range of relevant topics such as participant observation, qualitative interviews, (focus) group interviews and visual data collection and analysis. Designed primarily for undergraduates, this book incorporates complex methodological debates which will also engage more experienced researchers, perhaps coming to ethnography for the first time.
The SAGE Encyclopedia of Communication Research Methods
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Doing Ethnography
Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the results.