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Google Rules
Author: Dr. Joanne Elizabeth Gray
language: en
Publisher: Oxford University Press
Release Date: 2020-01-23
Blockbuster lawsuits, artificial intelligence, backroom deals, millions in lobbying dollars and grand Silicon Valley idealism - the story of Google and copyright law is action-packed. By tracing Google's legal, commercial and political negotiations over copyright, Google Rules explains how Google became one of the most influential actors in the history of digital copyright. Today, Google reigns over a technological and economic order that features empowered private companies and rapidly changing technological conditions, and how to protect the public interest in this environment is one of the most pressing policy questions of our time. In Google Rules, Joanne E. Gray provides pragmatic strategies for taking up this challenge. Google Rules is a book that will appeal to anyone interested in understanding Google's accumulation of power, the recent history of digital copyright, or the future of our digital lives under the influence of an extremely powerful and motivated technology company.
The Price We Pay for Google
Author: Peter Olsthoorn
language: en
Publisher: Eburon Uitgeverij B.V.
Release Date: 2015-10-23
The growth of Google as a gate to information and entertainment is as dizzying as it is fascinating. 'I can't imagine a life without Google', is an often heard saying. There is a blind trust at its ground, but are we aware of Google's selection processes and what it does with the information on our behavior on the internet? The search results are getting more and more personal and the so-called 'free' services are paid for by the information on our surf behavior. We have become both the producer of and a product to Google. It even intends to become our personal advisor. Where will this lead us? This book will analyze the advantages and risks of the growing power of this corporation. It is not an accusation, but a critical analysis on basis of facts. Peter Olsthoorn (1960) studied history before he became a successful journalist at various newspapers and magazines in the Netherlands, Germany and the US. He has been one of the first European journalists publishing daily online articles since '95. Moreover, Olsthoorn is currently the Chairman of the Internet Section at the Dutch Association for Journalists, and a member of the Netherlands Press Council. This ebook contains exclusive interviews with Google Privacy Director Alma Whitten and Danny Sullivan, founder of Search Engine Land. It also contains practical instructions on how to combat data collection about your personal life.
50 Ways to Make Google Love Your Website
Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic