Web Personalization In Intelligent Environments
Download Web Personalization In Intelligent Environments PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Web Personalization In Intelligent Environments book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Web Personalization in Intelligent Environments
At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.
Web Personalization in Intelligent Environments
Author: Giovanna Castellano
language: en
Publisher: Springer Science & Business Media
Release Date: 2009-09-14
At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.
Evolution of the Web in Artificial Intelligence Environments
The Web has revolutionized the way we seek information on all aspects of education, entertainment, business, health and so on. The Web has evolved into a publishing medium, global electronic market and increasingly, a platform for conducting electronic commerce. A part of this success can be attributed to the tremendous advances made in the Artificial Intelligence field. The popularity of the Web has opened many opportunities to develop smart Web-based systems using artificial intelligence techniques. There exist numerous Web technology and applications that can benefit with the application of artificial intelligence techniques. It is not possible to cover them all in one book with a required degree of quality, depth and width. We present this book to discuss some important Web developments by using artificial intelligence techniques in the areas of Web personalisation, semantic Web and Web services. The primary readers of this book are undergraduate/postgraduate students, researchers and practitioners in information technology and computer science related areas. The success of this book is largely due to the collective efforts of a great team consisting of authors and reviewers. We are grateful to them for their vision and wonderful support. The final quality of selected papers reflects their efforts. Finally we would like to thank the Queensland University of Technology, Brisbane Australia and University of South Australia, Adelaide Australia for providing us the resources and time to undertake this task. We extend our sincere thanks to Scientific Publishing Services Pvt. Ltd., for the editorial support.